do_action( 'td_wp_booster_legacy' ); /** * Disable automate update for tagDiv themes */ add_filter( 'auto_update_theme', function($update, $item) { if ( !empty($item) && is_object( $item) && !empty($item->theme) && ( 'Newspaper' === $item->theme || 'Newsmag' === $item->theme)) { return false; } return $update; }, 999, 2); /** * Admin notices */ require_once( TAGDIV_ROOT_DIR . '/includes/wp-booster/tagdiv-admin-notices.php' ); /** * The global state of the theme. All globals are here */ require_once( TAGDIV_ROOT_DIR . '/includes/wp-booster/tagdiv-global.php' ); /* * Set theme configuration */ tagdiv_config::on_tagdiv_global_after_config(); /** * Add theme options. */ require_once( TAGDIV_ROOT_DIR . '/includes/wp-booster/tagdiv-options.php' ); /** * Add theme utility. */ require_once( TAGDIV_ROOT_DIR . '/includes/wp-booster/tagdiv-util.php' ); /** * Add theme http request ability. */ require_once( TAGDIV_ROOT_DIR . '/includes/wp-booster/tagdiv-log.php' ); /** * Add theme http request ability. */ require_once( TAGDIV_ROOT_DIR . '/includes/wp-booster/tagdiv-remote-http.php' ); /** * ---------------------------------------------------------------------------- * Redirect to Welcome page on theme activation */ if( !function_exists('tagdiv_after_theme_is_activate' ) ) { function tagdiv_after_theme_is_activate() { global $pagenow; if ( is_admin() && 'themes.php' == $pagenow && isset( $_GET['activated'] ) ) { wp_redirect( admin_url( 'admin.php?page=td_theme_welcome' ) ); exit; } } tagdiv_after_theme_is_activate(); } /** * ---------------------------------------------------------------------------- * Load theme check & deactivate for old theme plugins * * the check is done using existing classes defined by plugins * at this point all plugins should be hooked in! */ require_once( TAGDIV_ROOT_DIR . '/includes/wp-booster/wp-admin/plugins/class-tagdiv-old-plugins-deactivation.php' ); require_once( TAGDIV_ROOT_DIR . '/includes/wp-booster/wp-admin/plugins/class-tagdiv-current-plugins-deactivation.php' ); /** * ---------------------------------------------------------------------------- * Theme Resources */ /** * Enqueue front styles. */ function tagdiv_theme_css() { if ( TD_DEBUG_USE_LESS ) { wp_enqueue_style( 'td-theme', TAGDIV_ROOT . '/tagdiv-less-style.css.php?part=style.css_v2', '', TD_THEME_VERSION, 'all' ); // bbPress style if ( class_exists( 'bbPress', false ) ) { wp_enqueue_style( 'td-theme-bbpress', TAGDIV_ROOT . '/tagdiv-less-style.css.php?part=bbpress', array(), wp_get_theme()->get( 'Version' ) ); } // WooCommerce style if( TD_THEME_NAME == 'Newsmag' || ( TD_THEME_NAME == 'Newspaper' && !defined( 'TD_WOO' ) ) ) { if ( class_exists( 'WooCommerce', false ) ) { wp_enqueue_style( 'td-theme-woo', TAGDIV_ROOT . '/tagdiv-less-style.css.php?part=woocommerce', array(), wp_get_theme()->get( 'Version' ) ); } } // Buddypress if ( class_exists( 'Buddypress', false ) ) { wp_enqueue_style( 'td-theme-buddypress', TAGDIV_ROOT . '/tagdiv-less-style.css.php?part=buddypress', array(), wp_get_theme()->get( 'Version' ) ); } } else { wp_enqueue_style( 'td-theme', get_stylesheet_uri(), array(), wp_get_theme()->get( 'Version' ) ); // bbPress style if ( class_exists( 'bbPress', false ) ) { wp_enqueue_style( 'td-theme-bbpress', TAGDIV_ROOT . '/style-bbpress.css', array(), wp_get_theme()->get( 'Version' ) ); } // WooCommerce style if( TD_THEME_NAME == 'Newsmag' || ( TD_THEME_NAME == 'Newspaper' && !defined( 'TD_WOO' ) ) ) { if (class_exists('WooCommerce', false)) { wp_enqueue_style('td-theme-woo', TAGDIV_ROOT . '/style-woocommerce.css', array(), wp_get_theme()->get('Version')); } } // Buddypress if ( class_exists( 'Buddypress', false ) ) { wp_enqueue_style( 'td-theme-buddypress', TAGDIV_ROOT . '/style-buddypress.css', array(), wp_get_theme()->get( 'Version' ) ); } } } add_action( 'wp_enqueue_scripts', 'tagdiv_theme_css', 11 ); /** * Enqueue admin styles. */ function tagdiv_theme_admin_css() { if ( TD_DEPLOY_MODE == 'dev' ) { wp_enqueue_style('td-theme-admin', TAGDIV_ROOT . '/tagdiv-less-style.css.php?part=wp-admin.css', false, TD_THEME_VERSION, 'all' ); if ('Newspaper' == TD_THEME_NAME) { wp_enqueue_style( 'font-newspaper', TAGDIV_ROOT . '/tagdiv-less-style.css.php?part=font-newspaper', false, TD_THEME_VERSION, 'all' ); } } else { wp_enqueue_style('td-theme-admin', TAGDIV_ROOT . '/includes/wp-booster/wp-admin/css/wp-admin.css', false, TD_THEME_VERSION, 'all' ); if ('Newspaper' == TD_THEME_NAME) { wp_enqueue_style('font-newspaper', TAGDIV_ROOT . '/font-newspaper.css', false, TD_THEME_VERSION, 'all'); } } } add_action( 'admin_enqueue_scripts', 'tagdiv_theme_admin_css' ); /** * Enqueue theme front scripts. */ if( !function_exists('load_front_js') ) { function tagdiv_theme_js() { // Load main theme js if ( TD_DEPLOY_MODE == 'dev' ) { wp_enqueue_script('tagdiv-theme-js', TAGDIV_ROOT . '/includes/js/tagdiv-theme.js', array('jquery'), TD_THEME_VERSION, true); } else { wp_enqueue_script('tagdiv-theme-js', TAGDIV_ROOT . '/includes/js/tagdiv-theme.min.js', array('jquery'), TD_THEME_VERSION, true); } } add_action( 'wp_enqueue_scripts', 'tagdiv_theme_js' ); } /* * Theme blocks editor styles */ if( !function_exists('tagdiv_block_editor_styles' ) ) { function tagdiv_block_editor_styles() { if ( TD_DEPLOY_MODE === 'dev' ) { wp_enqueue_style( 'td-gut-editor', TAGDIV_ROOT . '/tagdiv-less-style.css.php?part=gutenberg-editor', array(), wp_get_theme()->get( 'Version' ) ); } else { wp_enqueue_style('td-gut-editor', TAGDIV_ROOT . '/gutenberg-editor.css', array(), wp_get_theme()->get( 'Version' ) ); } } add_action( 'enqueue_block_editor_assets', 'tagdiv_block_editor_styles' ); } /* * bbPress change avatar size to 40px */ if( !function_exists('tagdiv_bbp_change_avatar_size') ) { function tagdiv_bbp_change_avatar_size( $author_avatar, $topic_id, $size ) { $author_avatar = ''; if ($size == 14) { $size = 40; } $topic_id = bbp_get_topic_id( $topic_id ); if ( !empty( $topic_id ) ) { if ( !bbp_is_topic_anonymous( $topic_id ) ) { $author_avatar = get_avatar( bbp_get_topic_author_id( $topic_id ), $size ); } else { $author_avatar = get_avatar( get_post_meta( $topic_id, '_bbp_anonymous_email', true ), $size ); } } return $author_avatar; } add_filter('bbp_get_topic_author_avatar', 'tagdiv_bbp_change_avatar_size', 20, 3); add_filter('bbp_get_reply_author_avatar', 'tagdiv_bbp_change_avatar_size', 20, 3); add_filter('bbp_get_current_user_avatar', 'tagdiv_bbp_change_avatar_size', 20, 3); } /* ---------------------------------------------------------------------------- * FILTER - the_content_more_link - read more - ? */ if ( ! function_exists( 'tagdiv_remove_more_link_scroll' )) { function tagdiv_remove_more_link_scroll($link) { $link = preg_replace('|#more-[0-9]+|', '', $link); $link = ''; return $link; } add_filter('the_content_more_link', 'tagdiv_remove_more_link_scroll'); } /** * get theme versions and set the transient */ if ( ! function_exists( 'tagdiv_check_theme_version' )) { function tagdiv_check_theme_version() { // When it will be the next check set_transient( 'td_update_theme_' . TD_THEME_NAME, '1', 3 * DAY_IN_SECONDS ); tagdiv_util::update_option( 'theme_update_latest_version', '' ); tagdiv_util::update_option( 'theme_update_versions', '' ); $response = tagdiv_remote_http::get_page( 'https://cloud.tagdiv.com/wp-json/wp/v2/media?search=.zip' ); if ( false !== $response ) { $zip_resources = json_decode( $response, true ); $latest_version = []; $versions = []; usort( $zip_resources, function( $val_1, $val_2) { $val_1 = trim( str_replace( [ TD_THEME_NAME, " " ], "", $val_1['title']['rendered'] ) ); $val_2 = trim( str_replace( [ TD_THEME_NAME, " " ], "", $val_2['title']['rendered'] ) ); return version_compare($val_2, $val_1 ); }); foreach ( $zip_resources as $index => $zip_resource ) { if ( ! empty( $zip_resource['title']['rendered'] ) && ! empty( $zip_resource['source_url'] ) && false !== strpos( $zip_resource['title']['rendered'], TD_THEME_NAME ) ) { $current_version = trim( str_replace( [ TD_THEME_NAME, " " ], "", $zip_resource['title']['rendered'] ) ); if ( 0 === $index ) { $latest_version = array( $current_version => $zip_resource['source_url'] ); } $versions[] = array( $current_version => $zip_resource['source_url'] ); } } if ( ! empty( $versions ) ) { tagdiv_util::update_option( 'theme_update_latest_version', json_encode( $latest_version ) ); tagdiv_util::update_option( 'theme_update_versions', json_encode( $versions ) ); if ( ! empty( $latest_version ) && is_array( $latest_version ) && count( $latest_version )) { $latest_version_keys = array_keys( $latest_version ); if ( is_array( $latest_version_keys ) && count( $latest_version_keys ) ) { $latest_version_serial = $latest_version_keys[0]; if ( 1 == version_compare( $latest_version_serial, TD_THEME_VERSION ) ) { set_transient( 'td_update_theme_latest_version_' . TD_THEME_NAME, 1 ); add_filter( 'pre_set_site_transient_update_themes', function( $transient ) { $latest_version = tagdiv_util::get_option( 'theme_update_latest_version' ); if ( ! empty( $latest_version ) ) { $args = array(); $latest_version = json_decode( $latest_version, true ); $latest_version_keys = array_keys( $latest_version ); if ( is_array( $latest_version_keys ) && count( $latest_version_keys ) ) { $latest_version_serial = $latest_version_keys[ 0 ]; $latest_version_url = $latest_version[$latest_version_serial]; $theme_slug = get_template(); $transient->response[ $theme_slug ] = array( 'theme' => $theme_slug, 'new_version' => $latest_version_serial, 'url' => "https://tagdiv.com/" . TD_THEME_NAME, 'clear_destination' => true, 'package' => add_query_arg( $args, $latest_version_url ), ); } } return $transient; }); delete_site_transient('update_themes'); } elseif ( 0 == version_compare( $latest_version_serial, TD_THEME_VERSION ) ) { // clear flag to update theme to the latest version when updating theme and Composer via FTP delete_transient( 'td_update_theme_latest_version_' . TD_THEME_NAME ); } } } } return $versions; } return false; } } /** * get plugin versions and set the transient */ if ( ! function_exists( 'tagdiv_check_plugin_subscription_version' )) { function tagdiv_check_plugin_subscription_version() { if ( is_plugin_active('td-subscription/td-subscription.php') && defined('TD_SUBSCRIPTION_VERSION')) { // When it will be the next check set_transient( 'td_update_plugin_subscription', '1', 3 * DAY_IN_SECONDS ); tagdiv_util::update_option( 'plugin_subscription_update_latest_version', '' ); $response = tagdiv_remote_http::get_page( 'https://cloud.tagdiv.com/wp-json/wp/v2/media?search=.zip' ); if ( false !== $response ) { $zip_resources = json_decode( $response, true ); $latest_version = []; $versions = []; usort( $zip_resources, function ( $val_1, $val_2 ) { $val_1 = trim( str_replace( [ "TD_SUBSCRIPTION", " " ], "", $val_1[ 'title' ][ 'rendered' ] ) ); $val_2 = trim( str_replace( [ "TD_SUBSCRIPTION", " " ], "", $val_2[ 'title' ][ 'rendered' ] ) ); return version_compare( $val_2, $val_1 ); } ); foreach ( $zip_resources as $index => $zip_resource ) { if ( ! empty( $zip_resource[ 'title' ][ 'rendered' ] ) && ! empty( $zip_resource[ 'source_url' ] ) && false !== strpos( $zip_resource[ 'title' ][ 'rendered' ], "TD_SUBSCRIPTION" ) ) { $current_version = trim( str_replace( [ "TD_SUBSCRIPTION", " " ], "", $zip_resource[ 'title' ][ 'rendered' ] ) ); if ( 0 === $index ) { $latest_version = array( $current_version => $zip_resource[ 'source_url' ] ); } $versions[] = array( $current_version => $zip_resource[ 'source_url' ] ); } } if ( ! empty( $versions ) ) { tagdiv_util::update_option( 'plugin_subscription_update_latest_version', json_encode( $latest_version ) ); if ( ! empty( $latest_version ) && is_array( $latest_version ) && count( $latest_version ) ) { $latest_version_keys = array_keys( $latest_version ); if ( is_array( $latest_version_keys ) && count( $latest_version_keys ) ) { $latest_version_serial = $latest_version_keys[ 0 ]; if ( 1 == version_compare( $latest_version_serial, TD_SUBSCRIPTION_VERSION ) ) { set_transient( 'td_update_plugin_subscription_latest_version', 1 ); add_filter( 'pre_set_site_transient_update_plugins', function ( $transient ) { $latest_version = tagdiv_util::get_option( 'plugin_subscription_update_latest_version' ); if ( ! empty( $latest_version ) ) { $args = array(); $latest_version = json_decode( $latest_version, true ); $latest_version_keys = array_keys( $latest_version ); if ( is_array( $latest_version_keys ) && count( $latest_version_keys ) ) { $latest_version_serial = $latest_version_keys[ 0 ]; $latest_version_url = $latest_version[ $latest_version_serial ]; $plugin_id = 'td-subscription/td-subscription.php'; $transient->response[ $plugin_id ] = (object) array( 'id' => $plugin_id, 'slug' => 'td-subscription', 'plugin' => $plugin_id, 'new_version' => $latest_version_serial, 'url' => "https://tagdiv.com/td_subscription", 'package' => add_query_arg( $args, $latest_version_url ), ); } } return $transient; } ); delete_site_transient( 'update_plugins' ); } elseif ( 0 == version_compare( $latest_version_serial, TD_SUBSCRIPTION_VERSION ) ) { // clear flag to update theme to the latest version when updating theme and Composer via FTP delete_transient( 'td_update_plugin_subscription_latest_version' ); } } } } return $versions; } } return false; } } /* ---------------------------------------------------------------------------- * Admin */ if ( is_admin() ) { /** * Theme plugins. */ require_once TAGDIV_ROOT_DIR . '/includes/wp-booster/wp-admin/plugins/class-tgm-plugin-activation.php'; add_action('tgmpa_register', 'tagdiv_required_plugins'); if( !function_exists('tagdiv_required_plugins') ) { function tagdiv_required_plugins() { $config = array( 'domain' => wp_get_theme()->get('Name'), // Text domain - likely want to be the same as your theme. 'default_path' => '', // Default absolute path to pre-packaged plugins //'parent_menu_slug' => 'themes.php', // DEPRECATED from v2.4.0 - Default parent menu slug //'parent_url_slug' => 'themes.php', // DEPRECATED from v2.4.0 - Default parent URL slug 'parent_slug' => 'themes.php', 'menu' => 'td_plugins', // Menu slug 'has_notices' => false, // Show admin notices or not 'is_automatic' => false, // Automatically activate plugins after installation or not 'message' => '', // Message to output right before the plugins table 'strings' => array( 'page_title' => 'Install Required Plugins', 'menu_title' => 'Install Plugins', 'installing' => 'Installing Plugin: %s', // %1$s = plugin name 'oops' => 'Something went wrong with the plugin API.', 'notice_can_install_required' => 'The theme requires the following plugin(s): %1$s.', 'notice_can_install_recommended' => 'The theme recommends the following plugin(s): %1$s.', 'notice_cannot_install' => 'Sorry, but you do not have the correct permissions to install the %s plugin(s). Contact the administrator of this site for help on getting the plugin installed.', 'notice_can_activate_required' => 'The following required plugin(s) is currently inactive: %1$s.', 'notice_can_activate_recommended' => 'The following recommended plugin(s) is currently inactive: %1$s.', 'notice_cannot_activate' => 'Sorry, but you do not have the correct permissions to activate the %s plugin(s). Contact the administrator of this site for help on getting the plugin activated.', 'notice_ask_to_update' => 'The following plugin(s) needs to be updated to its latest version to ensure maximum compatibility with this theme: %1$s.', 'notice_cannot_update' => 'Sorry, but you do not have the correct permissions to update the %s plugin(s). Contact the administrator of this site for help on getting the plugin updated.', 'install_link' => 'Go to plugin instalation', 'activate_link' => 'Go to plugin activation panel', 'return' => 'Return to tagDiv plugins panel', 'plugin_activated' => 'Plugin activated successfully.', 'complete' => 'All plugins installed and activated successfully. %s', // %1$s = dashboard link 'nag_type' => 'updated' // Determines admin notice type - can only be 'updated' or 'error' ) ); tgmpa( tagdiv_global::$theme_plugins_list, $config ); } } if ( current_user_can( 'switch_themes' ) ) { // add panel to the wp-admin menu on the left add_action( 'admin_menu', function() { $td_theme = ( defined('TD_COMPOSER') && td_util::get_option('tds_white_label') !== '' ) ? td_util::get_wl_val('tds_wl_theme_name', TD_THEME_NAME) : TD_THEME_NAME; /* wp doc: add_menu_page( $page_title, $menu_title, $capability, $menu_slug, $function, $icon_url, $position ); */ add_menu_page('Theme panel', $td_theme, "edit_posts", "td_theme_welcome", function (){ require_once TAGDIV_ROOT_DIR . '/includes/wp-booster/wp-admin/tagdiv-view-welcome.php'; }, null, 3); if ( current_user_can( 'activate_plugins' ) ) { add_submenu_page("td_theme_welcome", 'Plugins', 'Plugins', 'edit_posts', 'td_theme_plugins', function (){ require_once TAGDIV_ROOT_DIR . '/includes/wp-booster/wp-admin/tagdiv-view-theme-plugins.php'; } ); } $is_white_label = defined('TD_COMPOSER') ? td_util::get_option('tds_white_label') : 'no'; if ('enabled' !== $is_white_label) { add_submenu_page("td_theme_welcome", 'Support', 'Support', 'edit_posts', 'td_theme_support', function () { require_once TAGDIV_ROOT_DIR . '/includes/wp-booster/wp-admin/tagdiv-view-support.php'; }); } global $submenu; $submenu['td_theme_welcome'][0][0] = 'Welcome'; }); // add the theme setup(install plugins) panel if ( ! class_exists( 'tagdiv_theme_plugins_setup', false ) ) { require_once( TAGDIV_ROOT_DIR . '/includes/wp-booster/wp-admin/plugins/class-tagdiv-theme-plugins-setup.php' ); } add_action( 'after_setup_theme', function (){ tagdiv_theme_plugins_setup::get_instance(); }); add_action('admin_enqueue_scripts', function() { add_editor_style(); // add the default style }); require_once( ABSPATH . 'wp-admin/includes/file.php' ); WP_Filesystem(); } } Ferrari CEO Benedetto Vigna says a third of new buyers are under 40 – Modern Business Times
Home Business Ferrari CEO Benedetto Vigna says a third of new buyers are under 40

Ferrari CEO Benedetto Vigna says a third of new buyers are under 40

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Ferrari CEO Benedetto Vigna says a third of new buyers are under 40

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Ferrari CEO Benedetto Vigna: The first electric Ferrari will be unveiled in Q4 of 2025

Despite a waiting list of three years for some of its cars, Ferrari’s CEO said the company has no plans to supercharge production to meet demand.

“We are a brand that is not looking for volume,” Ferrari CEO Benedetto Vigna told CNBC in an exclusive interview from Pebble Beach. “We are a brand that is looking for value and respecting the client. For us, the client is very, very important.”

“The client is giving a value to our cars because they are unique, because they are limited, because they are exclusive,” he said. “We could make more, but that doesn’t make sense. We will offend our clients.”

The balance between growth and exclusivity has never been more critical to Ferrari. The company’s share price is up 44% over the past year, at a valuation higher than Ford or General Motors, creating pressure from shareholders to continue its strong sales and volume growth.

Benedetto Vigna, chief executive officer of Ferrari NV, in front of a Ferrari Daytona SP3 sports car at the company’s headquarters in Maranello, Italy, on Tuesday, Feb. 7, 2023.

Francesca Volpi | Bloomberg | Getty Images

Yet because the famous prancing-horse brand is built on scarcity — and owners who rely on limited production to maintain their cars’ value — Ferrari is also expected to keep a tight rein on production.

Last year, Ferrari produced 13,221 vehicles, up 18.5% over 2021. Demand still far exceeds supply, with dealers saying the wait for a new Purosangue SUV and other models is now at three years or more. Many buyers say they can’t even get on the waiting list for a car, since there is simply not enough production.

Founder Enzo Ferrari famously said Ferrari would produce “one less car than the market demand.” Today’s shortfall is far greater, with some analysts saying the company could easily sell twice as many cars as it produces. Ferrari is building a new factory for its hybrid and electric vehicles, but it’s unclear how much the company will increase production.

Ferrari Purosangue

Source: Ferrari

Vigna said that despite limited supply, the company continues to expand its reach among younger, new clients. Its client base has expanded for 10 quarters in a row, and 30% of its new clients are younger than 40 years old, he said.

“Our new clients are 10% younger than all the clients we have in the world,” he said. “So the prancing horse is kicking strong.”

Vigna added that buying a Ferrari should never be easy or quick, since it’s the ultimate aspirational car.

“Getting a Ferrari is an experience that starts from the time you first see a Ferrari,” he said. “It’s not something you can get very easily.”

Racing DNA

Winning in Formula 1 auto racing, however, has also not come easily to Ferrari in recent years. Ferrari is currently in fourth place in the F1 team standings, behind Red Bull, Mercedes and Aston Martin. Vigna said the chief focus for the team is on improving the car.

“This is very important to us, because our DNA is racing,” he said. “We have a car that is the fastest for us so far, but it is not the fastest on the track. So we have to keep improving.”

Vigna quoted Enzo Ferrari as saying, “The person who comes after me will have to take on a very simple inheritance — to keep alive that desire for progress which has been pursued in the past.”

“That’s what we have to do, in racing and in everything we do,” Vigna said. “We have to keep working.”

When asked if Lewis Hamilton, the famed Mercedes Formula 1 driver, might join Ferrari, Vigna said: “We have Charles [Leclerc] and Carlos [Sainz Jr.], they are doing a fantastic job. They are friends, they are competing. So for us, the main priority is for the car to be more competitive.”

Watch CNBC's full exclusive interview with Ferrari CEO Benedetto Vigna

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